List what you have
Open every page on the old site and write down what each section does, not what it looks like. A promise, a proof, a list of features, a way to act. Most sites come down to fewer than twenty kinds of section.
Mark the pages people actually visit. Those move first.
Match sections to blocks
For each kind of section, pick the block that does the same job. Where two blocks fit, pick the simpler one. You can always swap the layout later without touching the words.
- A headline and a button becomes a hero.
- A row of customer names becomes logos.
- A wall of reviews becomes a quote slider or a grid.
Move the words, then the pictures
Paste the copy into the fields first and publish nothing. Read the draft in Presentation. Copy that worked in a fixed layout often needs a shorter heading once it sits in a block.
Images go in last, with alt text written as you upload them. It is much harder to come back and write it later.
Hand it over
Sit with the editors for an hour. Build one page together, then let them build the next one alone. Most questions come up in that second page, so stay close.
