Halbrisk

Payroll software for restaurants, warehouses and cleaning companies that pay by the hour.

2 hours
To launch a new industry landing page, down from two weeks
14
Industry pages live, each with its own copy and proof
0
Developer tickets to publish a page

We used to queue every landing page behind product work. Now marketing ships a page for a new industry the same afternoon we decide to go after it.

Inés Navarro

Head of Marketing, Halbrisk

Challenge: Every new industry page waited in the engineering queue, so campaigns launched weeks after the sales team was ready to sell.
Solution: Halbrisk moved its site to the page builder. Marketing now composes each industry page from blocks and publishes it without a deploy.

One page per industry

Restaurants, warehouses and cleaning companies all buy payroll for different reasons. Halbrisk wanted a page for each, with its own headline, proof and pricing, and the blocks made that a writing job instead of a build.

What comes next

The team is adding a customer story per industry next, using the same Customers block that lists this one.