Mirteno

A rental platform that matches tenants with homes in Italy's largest cities.

Opening a city used to start with a brief to an agency. Now our growth team writes the page and publishes it the day we go live.

Giulia Ferri

Growth Lead, Mirteno

Challenge: Each new city needed its own page with local copy, and every one went through an agency brief and weeks of back and forth.
Solution: Mirteno's growth team now builds city pages from blocks, with the FAQ and pricing tuned to each market.

Local pages, one system

Every city page shares the same blocks, so Rome and Turin look like one company while saying different things to different renters.

Mirteno plans to add a page per neighbourhood next, starting with its three busiest cities.