Ulvaro
How Ulvaro runs a campaign page for every season
Outdoor gear made for long trips in cold places, sold online across the Nordics.
- 4
Seasonal campaigns a year, each with its own pages
- 1 day
To build and publish a campaign page
- 30%
More time for photography and copy
- Challenge
- Seasonal campaigns needed new page layouts every time, and the work landed on the same two developers who ran the shop.
- Solution
- Ulvaro builds campaign pages from blocks and switches tones to give each season its own rhythm, without touching code.
“A campaign used to mean a sprint. Now it means a morning in the Studio and an afternoon making the photos look right.”
Erik Halvorsen
Head of Ecommerce, Ulvaro